Capitol replaced the lime green target label in early mid 1971 with the red target label. All sixteen Capitol of Canada Beatles' L.P.'s from Beatlemania through to The Early Beatles were released on this label which was used for only 12 to 18 months. Both RCA and Compo pressed Beatles' L.P.'s for Capitol on this label.
The short period of the red target pressing run meant that all the albums with this label are very collectible. Canadian issues on this label attract International collectors as the bold colour and layout draws interest and the label is unique to Canada with only U.S. issues of Revolver and Y&T having a similar label. At the time Canadian LP's were issued with this label most U.S. albums were released on the Apple label.
While all copies are collected the most sought after, based on selling price, are Yesterday and Today, Long Tall Sally, Twist and Shout, Rubber Soul, The Beatles' Story, The Early Beatles, Beatlemania and the Second Album.
Yesterday and Today usually commands the highest interest and prices. In 2017 a copy in excellent condition sold for $324 and in 2015 a copy sold for $566.
In 2016 a red target label Long Tall Sally in excellent condition sold for $180 and in 2019 for $150.
Almost all other issues on the red target label in excellent condition sell in the range of $50 to $100.
Interestingly, the cover of Long Tall Sally on this label sport a stereo banner even though the disc,
T-6063, is in mono.
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